We continue our series of #Impact3 interviews!
This time we talked to Kinga Nagy - communication specialist of the "Yuppi Camp" Association. She shared with us some of the results she has had after going through the Impact3 programme, as well as the challenges she faced.
What did you decide to give up or change about measuring and communicating impact after participating in IMPACT3?
Both in communication and in the day-to-day life of the organisation, we aim to let go of the idea that quantitative impact is easier to understand and perceived as more important than qualitative impact. The impact on the lives of our beneficiaries is also measured and matters from a quality perspective. Through our camps, we initiate a process of change with enormous impact. We help people to start a new journey, to overcome barriers, to talk, to reach out to others, to climb over walls. We encourage them to try new things, and if they leave with the belief that they are capable of doing anything, our impact is significant and unquantifiable. Both numbers and emotions are important.
What have you decided to start doing in terms of impact measurement and communication after participating in IMPACT3?
During the communication workshop, we realised that although it seems obvious, it is important to talk about what is happening behind the scenes. Few things are intuitively understood by everyone.
We started talking about our activities when nothing is happening, realising that we are never sitting idle. We do a lot of work, and now is the time to talk more often and in more detail about what we do.
For example, a few days after the workshop, I was motivated by this awareness and wrote on social media about recruiting volunteers, fundraising, talking to companies, volunteers and organising the team - making our efforts transparent, because some things that seem trivial are actually significant.
Although we communicate constantly we have never really detailed what and how we are doing and what we are preparing for. Information in the life of the organisation brings diversity and vigour.
What have you decided needs to continue in terms of measuring and communicating impact after participation in the programme?
Together with my team, we continue to remain transparent and work hard to give children with chronic diseases a chance at experiential therapy. We take seriously and carefully treat all information received from participants, taking care to care for each individual person, because people and vulnerable people are more than just data. We want them to know that both the data and themselves are safe with us. We will continue to share beneficiary stories and show our impact where it is most real: in the lives of the people who come to us.
3 reasons why you recommend other NGOs to participate in IMPACT3?
Participating in IMPACT3 helps identify and transform weaknesses. We identified barriers to achieving our goals and got concrete guidance on how to address and overcome them. It was helpful because we discovered new solutions to old problems in the impact area. Received from the FDSC facilitators a broader perspective on the legal framework, both theoretical and practical, related to impact and the functioning of the organisation. We consider IMPACT3 to be a good investment of time for the development of the organisation.